Mumbai, twenty fifth April 2025 – Ahikoza, the globally famend artisanal purse model recognized for its geometric aesthetic and architectural designs, is coming into a brand new period with ‘Brham’ By Brahm, an esteemed LifeStyle platform.
Based and creatively led by Namrata Karad, Ahikoza has made its mark on purple carpets worldwide, adorning the arms of favor icons equivalent to Camila Cabello, Kate Hudson, and Doja Cat. Indian actors like Alia Bhatt and Kareena Kapoor Khan have additionally embraced the model.
The model has been showcased at prestigious occasions like The Oscars, The Golden Globes, The Grammys and Competition De Cannes.
Brahm Group has acquired a majority stake in Ahikoza, marking one of many newest offers within the B2C luxurious equipment market, with a imaginative and prescient to drive innovation and international enlargement. The model is focusing on a 15% year-on-year development, positioning itself as a key participant within the evolving luxurious panorama.
The worldwide luxurious purse market, valued at USD 22.8 billion in 2023, is projected to develop to USD 41.1 billion by 2032, pushed by a 6.77% CAGR. This surge is fuelled by evolving shopper behaviour, social media affect, and the speedy enlargement of e-commerce, shaping new shopping for patterns.
Ahikoza has already garnered a distinguished following throughout worldwide markets, together with the USA and Europe and India. Catering to fashion-forward ladies with its coveted luxurious assertion items.
The affiliation with Brahm Group, will propel the model to scale up operations, broaden its attain, and improve its choices available in the market. This strategic development will permit extra shoppers to expertise the exclusivity and craftsmanship that outline Ahikoza.
As a part of this collaboration, Ahikoza by Brham goals to redefine luxurious with a concentrate on craftsmanship, gradual luxurious, and revolutionary design. The model’s signature purses are meticulously crafted to transcend seasonal developments, making them a wardrobe important for the discerning shopper.
“I’ve all the time cherished equipment, particularly purses. On the planet of luxurious. I discovered a spot available in the market. Girls have been principally adorning the identical established manufacturers.
This impressed and commenced the lengthy journey of constructing my very own label. I consider that like the facility manufacturers that impressed me, Ahikoza will provide one thing distinctive and of worth” mentioned Namrata Karad, Founder, Ahikoza.
Namrata Karad, an NRI entrepreneur, is making a exceptional return to India, bringing international experience and revolutionary enterprise acumen to the nation.
With a eager eye for design and a ardour for craftsmanship, she continues to broaden Ahikoza’s presence, shaping it right into a globally coveted luxurious equipment model.
With this partnership, Brham, a branded LifeStyle ecosystem curating premium experiences throughout merchandise, companies & actual property choices, welcomes Ahikoza into its fold.
Brahm Group locations a powerful emphasis on sustainability and acutely aware luxurious. Ahikoza aligns with this philosophy by embracing gradual luxurious, making certain that every piece is created utilizing the best uncooked supplies and professional craftsmanship, designed to final.
Ahikoza prioritizes and stays dedicated to minimizing all types of waste consumption, primarily by exploring sustainable strategies and sustaining an eco-conscious strategy on the forefront, rooted in its manufacturing strategies.
“At Brham, we consider in fostering manufacturers that resonate with up to date luxurious whereas staying true to craftsmanship and legacy.
Ahikoza’s philosophy aligns seamlessly with our imaginative and prescient, and we’re excited to deliver their beautiful designs to a discerning viewers,” mentioned Bhavook Tripathi, Founder, Chairman & CEO, Brahm Properly-Being & LifeStyle LLC, USA.
With a rising international presence and a steadfast dedication to high quality and artistry, Ahikoza by Brham is poised to make an enduring affect, providing shoppers a uncommon mix of inventive magnificence and fashionable sophistication.
About Ahikoza
Based in 2016 by Namrata Karad, Ahikoza is an artisanal accent model famend for its distinctive designs and dedication to distinctive high quality.
Rooted in an aesthetic geometry impressed by architectural installations and sculptures, Ahikoza creates timeless items that mix artwork with trend.
Initially established in Southeast Asia, the model has since expanded its attain to India and international markets, solidifying its standing as an internationally acknowledged luxurious label.
Ahikoza’s signature equipment have turn out to be a staple on purple carpets, adorning celebrities in each Bollywood and Hollywood.
The model’s creations are continuously seen in critically acclaimed movies, TV reveals, and prestigious international occasions, incomes a devoted following for his or her daring, statement-making designs.
About Brahm Properly-Being & LifeStyle LLC, USA
Since its inception in 1999, the Brahm Group has quickly expanded into a world enterprise, actively working throughout Asia, Europe, & the Americas.
The group’s actions are broadly categorized into 5 main classes:
- Materials Science & Precision Manufacturing
- Software program Providers & Know-how
- Capital Administration & Funding Banking
- Agriculture & Biosciences
- Properly-Being & LifeStyle
The amalgamation of classes 4 & 5 led to the creation of the model “Brham” by Brahm.
‘Brham’ is a branded LifeStyle platform that promotes a slew of merchandise, actual property choices, and companies that search to reinforce the existential experiences of shoppers.
As a model, ‘Brham’ is positioned to outline and redefine ‘clever’ consumption, specializing in the environment friendly, revolutionary, and optimum use of the considerable assets that nature has so kindly bestowed upon us.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint won’t be accountable in any means for the content material of this story.
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