Apple Eyes AI-Powered Seek for Safari Amid Google Tensions

Apple is contemplating shifting Safari towards AI-powered serps as a result of potential collapse of its $20 billion-a-year cope with Google.

Apple government Eddy Cue testified that AI search instruments like OpenAI, Perplexity, and Anthropic may finally substitute conventional engines, although they aren’t able to grow to be Safari’s default but.

Safari searches dipped final month for the primary time, which Cue linked to rising AI utilization, suggesting customers are more and more turning to generative AI instruments for data.

Apple already affords ChatGPT by means of Siri and is evaluating different AI suppliers like Gemini, Anthropic, Grok, DeepSeek, and Perplexity for integration.

Cue emphasised that AI is a significant tech shift opening doorways for brand spanking new rivals, and believes even when AI indexes aren’t but sturdy, their total options could drive consumer adoption.

Regardless of exploring AI choices, Cue mentioned dropping the Google deal would harm Apple financially and confirmed Google nonetheless affords probably the most profitable phrases, which retains it as Safari’s default search engine.

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