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Reading: Knowledge on the market: Water from lakes of elite universities promoting at premium worth; sellers declare it improves brainpower
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StockWaves > Business > Knowledge on the market: Water from lakes of elite universities promoting at premium worth; sellers declare it improves brainpower
Business

Knowledge on the market: Water from lakes of elite universities promoting at premium worth; sellers declare it improves brainpower

StockWaves By StockWaves Last updated: June 17, 2025 3 Min Read
Knowledge on the market: Water from lakes of elite universities promoting at premium worth; sellers declare it improves brainpower
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On-line sellers in China are providing bottled water taken from lakes of elite universities. They declare it brings “knowledge”.

The water, bought for 30 to 99 yuan (US$4–14) per 500 ml, is way costlier than common bottled water. The common bottle of water prices round 5 yuan ($0.7).

Throughout China’s nationwide school examination (June 7–10), on-line sellers listed bottled water labelled “Weiming Lake Water” and “Campus River Water” for 99 yuan ($14) per 500 ml. They declare it could enhance brainpower.

Water from Weiming Lake at Peking College is being bought. Some studies declare that water from Tsinghua College’s Qinghuayuan Lake can also be being bought for a similar purpose. Each are elite and historic establishments, usually in comparison with Harvard and MIT. These are thought of educational rivals.

Many college students, hoping for examination luck, truly purchased it. Nonetheless, the water shouldn’t be for ingesting. Patrons are requested solely to take a look at it.

Some retailers are additionally promoting campus soil at larger costs whereas utilizing college professors’ names to draw patrons. Based on the college’s safety crew, taking and promoting lake water shouldn’t be allowed.

Peking and Tsinghua are two of China’s high universities. Peking is ranked 14th globally whereas Tsinghua College is quantity 11. To show the water is actual, sellers even ship movies exhibiting how they gather it from the lake.

The lake is a well-known spot on the college campus. Now, it has grow to be part of this quirky development.

“The water from Weiming Lake performs a miraculous position in serving to varied crops develop. Placing it in your room can modify the humidity degree,” the South China Morning Submit quoted the commercial.

“Staring on the water daily can increase your spirits, encourage knowledge in addition to make your EQ (emotional quotient) rise dramatically,” the commercial added.

The thought has gone viral on social media, with many individuals amused or curious.

“This water is magical! Shopping for it could display the extent of your IQ,” got here a sarcastic remark.

“Why not promote the air from the college? I guess many mother and father would purchase it,” SCMP quoted one other as quipping.

Universities oppose gross sales

Each have strongly opposed the sale of water from their campus lakes and rivers. Based on the schools, the water is essential for campus ecology and shouldn’t be bought for revenue.

Consultants say the sellers misused college students’ examination stress and warned that such false claims might break promoting legal guidelines, in accordance with China Each day. They suggested folks to remain calm and never fall for foolish superstitions or advertising and marketing methods.

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