New Delhi, 11 July 2025 — In search of inspiration from the Japanese and Korean artwork types, and its immense recognition among the many Indian audiences, Nash8’s newest marketing campaign ‘Manga-verse’ for Too Yumm! Ok-Bomb actually imbibes the Manga rage.
The narrative creatively portrays an inventive enchantment for a brand new age storytelling with integration from the Bollywood diva “Ananya Panday”.
The Ok-Bomb marketing campaign featured 3 Manga fashion movies, along with a Reels-first short-form podcast, stylized like a manga world, that includes Panday in a quick, snack-obsessed avatar.
With its vibrant manga visuals and non-intrusive tone, the marketing campaign prolonged seamlessly into OOH, QR activations, and social storytelling with Nash8’s signature visible sharpness.
“Gen Z must correlate and construct their consideration set accordingly,” says Nasheet Shadani, Founder and Inventive Head, Nash8. “For Too Yumm!, we created a universe that didn’t simply discuss with manga — it lived and breathed it.
We learn over 50 manga books earlier than we even began designing. That’s the form of depth we wish in our artistic outlay. Combining the common enchantment of Ok-culture with the appeal of Ananya Panday the marketing campaign is crafted to transform and win hearts”
“The characters and the visuals should enchantment to the viewers and should align with the model ethos,” says Aiman Zubair, Enterprise Head at Nash8. She additional added, “We reside in a fancy world of content material and knowledge overload, making it important to craft tales which are each enjoyable and relatable. Gen Z is hooked on Manga, so we informed the model’s story in a method they join with”
Manga is definitely seeing a robust future in India given the chance of the content material being consumed largely among the many Genz viewers however defining product characters and creating the enchantment with the manga tradition at its core nonetheless wants exploration.
The marketing campaign Ok-Bomb although a development setting instance of the way it appeals to the specified viewers nonetheless is amongst just a few ones to take initiatives in such a route.
The podcast showcases small particulars of the manga and anime, including enchantment to the narrative. The background and the visible integration are an ideal instance of the way it could correlate with noodles as vibrant because the artistic itself.
Nash8 is the one company to have efficiently applied manga for a model with creative contributions which can encourage the group to create extra content material in the identical route.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any manner for the content material of this story.
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