An interview with Aahuti Mistry, Founding father of Media Vantage

An interview with Aahuti Mistry, Founding father of Media Vantage

In an insightful interview with Aahuti Mistry, Founding father of Media Vantage, we discover her journey within the media trade, her progressive methods, and the challenges she confronted whereas constructing her model. Aahuti’s imaginative and prescient and fervour for storytelling have redefined media engagement in at this time’s digital panorama.

Can you share the inspiration behind founding Media Vantage

Aahuti Mistry: After I had moved again from London after working in Digital Advertising and marketing extensively, I knew I belonged to working with Artists and Movies again house the place I grew up respiratory our cinema.

To achieve expertise and publicity I joined as assistant inventive director for a prime-time actuality present. Throughout that quick stint is once I realised the hole within the Artist’s narrative of themselves.

That’s how Media Vantage was born, to strategise narratives for Artists voice on their socials. Working carefully with artists for the primary few months I knew my calling and energy was being instrumental of their profession path. Not simply shaping their voices however including worth to their profession graph.

That’s what we constructed additional. Being that robust voice on behalf of the Artists and paving method to alternatives / collaborations which might be extension of their persona after which difficult their inventive limits to be a finer model of them.

Whereas many work on the intersection of creativity, expertise, and technique – only some perceive the hole within the trade’s method. This turned the founding imaginative and prescient of Media Vantage; to deal with artists as collaborators, & to construct genuine profession decisions and paths.

How do you see the position of media evolving in at this time’s digital panorama?

Aahuti Mistry: As platforms adapt to smaller screens, highly effective AI instruments, and an always-on, content-hungry viewers, so too does media. It has develop into the bridge between manufacturers and their audiences — the important thing to creating a powerful hook.

Chopping by way of the muddle at this time requires a seamless play between content material and creativity. Consumer interactions with media at the moment are extra customized than ever, pushed by AI-curated content material and algorithmic precision. However as

custodians, we’re on the epicentre of it, and we bear the duty to convey genuine voices, faces & feelings within the entrance of all of it.

Whereas it seems like AI has made media attain to each nook, it has additionally made it equally advanced. On this consideration economic system, understanding the heartbeat of the market, and the heartbeat of the patron to ship content material is now extra vital than ever – nonetheless conserving expertise development human – with out shedding Artist’s individuality.

What methods do you make use of to guarantee efficient communication with your shoppers?

Aahuti Mistry: It is so simple as conserving it humanised. Treating Artists as collaborators, aiding them with help, aiding them with strategic approaches for what they wish to do than to make them replicas of the algorithm.

This was doable after we gave Artists a secure area inside our workforce to be their genuine selves, and never push them to do what is anticipated out of the developments.

Pushing workforce members, collaborators and artists to be their greatest model of themselves has been the technique to assist this eco-system.

Are you able to focus on a challenge that you’re notably happy with and why it stands out to you?

Aahuti Mistry: A defining milestone within the company’s journey got here when it moved past managing campaigns to constructing IPs for manufacturers. One such triumph was a musical tribute to the legendary Jagjit Singh, developed on an evening of an after social gathering to an after social gathering with 2 heads – commerce assembly inventive dialogue, after which discovering its collaboration with Skoda and TIPS.

We went forward to conceptualize and put collectively a sequence that reimagined 12 of Jagjit Singh’s classics with celebrated artists like Sonu Nigam, Talat Aziz, Hariharan, Shaan

and extra. The IP struck a chord with takers – each model and label; and garnered accolades for each the model and the company.

This wasn’t only a marketing campaign—it was a cultural second. And it marked Media Vantage’s evolution right into a strategic companion for content-led IPs and branded leisure.

How has the rise of digital advertising and marketing influenced the way in which you method storytelling and expertise administration at Media Vantage?

Aahuti Mistry: As talked about earlier, at this time, all the pieces revolves round content material — from OTT platforms to social media. Whereas storytelling has at all times been the essence of selling, the supply mechanisms have drastically developed.

The digital world is quick, dynamic, and extensively adopted throughout demographics, basically reshaping how we write, create, and curate tales.

It’s to be famous that the platform, media & consumption retains altering – the story stays the identical. That’s how manufacturers are cementing themselves within the minds and hearts of their shoppers.

Quick format has taken management of our palms, our thumbs train greater than we do, and if it’s related; it’s viral. Attain just isn’t the purpose anymore, as a result of it would attain each nook of the web if it connects the fitting dots – and AI does assist in that too.

That’s been our purpose at Media Vantage as properly. On the expertise entrance, permitting them to be human throughout the realm of a high-expected viewers. We deal with creating snackable content material that brings relevance and impression to manufacturers.

Expertise at this time is as a lot a storyteller because the model itself. We maintain constructing synergies to attain simply that.

What recommendation would you give to aspiring entrepreneurs wanting to enter the media and expertise administration area?

Aahuti Mistry: Ardour, your core energy, plan of motion and development. These 4 pillars will form your graph and commerce of the enterprise. It’s a journey of all these 4 concurrently somewhat than simply specializing in anyone.

There’s unbelievable area for everybody to slot in so long as you keep true to those, convey the most effective steadiness you’ll be able to. .

Aahuti Mistry’s journey exemplifies resilience and creativity within the media sector. Her insights not solely encourage aspiring entrepreneurs but in addition spotlight the significance of adaptability in a quickly altering trade. As Media Vantage continues to evolve, Aahuti stays a beacon of innovation and management.

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