An interview with Mayur Agarwal – Founder & Managing Director of A’Stay Experiences, a trailblazing artist administration and experiential leisure firm
On this partaking interview, we join with Mayur Agarwal, Founder and Managing Director of A’Stay Experiences, a groundbreaking artist administration and experiential leisure firm.
Mayur shares his journey, insights into the leisure business, and the way A’Stay Experiences is redefining reside occasions and artist collaborations.
What impressed you to begin A’Stay Experiences, and the way did you envision its position in shaping the reside leisure panorama in India?
Mayur Agarwal: The thought took form again in 2006 when the reside leisure house in India was nonetheless very uncooked. We initially began as Spearmint Occasions, with a concentrate on artist curation and occasion execution.
However very early on, I noticed we weren’t simply reserving expertise—we have been crafting experiences. That understanding pushed us to evolve into A’Stay Experiences, a reputation that higher mirrored our artistic imaginative and prescient.
The purpose was all the time to raise the usual of reside exhibits in India and create a bridge between artists, shoppers, and audiences.
What are among the greatest challenges you confronted within the reside leisure business once you began, and the way have you ever overcome them?
Mayur Agarwal: After we started, one of many greatest challenges was convincing folks to worth originality. Again then, there was a heavy reliance on normal codecs and generic performances.
We needed to push the concept that curation issues—what you carry to the stage is as necessary as who you carry. Constructing belief with artists and shoppers alike took time. One other main hurdle was structuring an unorganized sector.
Contracts, high quality benchmarks, tech integration—none of this was standardized. We overcame it with consistency, clear communication, and a mindset of constructing long-term credibility, not simply short-term enterprise.
How do you imagine A’Stay Experiences has contributed to the cultural cloth of India by means of its occasions and productions?
Mayur Agarwal: We’ve all the time believed that music and reside performances are greater than leisure—they’re cultural expressions.
From internet hosting large-format weddings that mix folks with digital, to curating devotional exhibits with fashionable manufacturing values, we goal to create experiences that really feel rooted but related.
By means of A’Stay, and even throughout our Spearmint days, we’ve persistently tried to innovate inside Indian sensibilities—ensuring our exhibits mirror not simply international high quality but additionally Indian soul.
Are you able to share some modern methods or applied sciences that A’Stay Experiences has carried out to reinforce viewers engagement and expertise?
Mayur Agarwal: For us, innovation has more and more meant assembly audiences the place they already are—on their telephones.
We’ve centered loads on social-first content material methods, from designing performances that look nice on Instagram Reels to behind-the-scenes storytelling that builds emotional connection earlier than the occasion even begins.
We deal with each present as a digital second, not only a bodily one. This implies shorter efficiency edits, pre-event hype content material, artist-led promos, and interactive post-show recaps.
It’s not nearly what occurs on stage anymore—it’s about how the expertise lives on, on-line. That’s been a game-changer in maintaining our viewers engaged far past the venue.
How does A’Stay Experiences guarantee variety and inclusion in its occasions, each when it comes to expertise and viewers engagement?
Mayur Agarwal: Inclusivity has all the time been in our DNA. Our artist roster spans genres, areas, and generations—from Rajasthani folks legends to younger indie stars. We imagine each occasion ought to really feel like a platform, not a efficiency.
On the viewers entrance, we design our exhibits to be universally partaking—one thing the entire household, throughout languages or cultures, can take pleasure in. Whether or not it’s a Sufi evening in Punjab or a fusion act in Dubai, we curate with a large lens.
Are you able to focus on any vital collaborations or partnerships which have helped A’Stay Experiences develop and develop its attain?
Mayur Agarwal: Over time, strategic collaborations have been key. Our work with artists like BPraak, Bismil, Akhil Sachdeva, Navraj Hans, and Sagar Bhatia helped us elevate each credibility and high quality.
Past artists, our partnerships with vacation spot wedding ceremony planners, experiential venues, and manufacturing tech companions have allowed us to develop throughout markets—from India to Dubai, Singapore, Baku, and extra. Collaborations like these have expanded our attain whereas maintaining our id intact.
What recommendation would you give to aspiring entrepreneurs trying to enter the reside leisure business in India?
Mayur Agarwal: Deal with this like a enterprise, not a hustle. The leisure business could appear glamorous from the skin, however behind the scenes, it’s pure self-discipline.
Give attention to construction—authorized, artistic, and monetary. Construct significant relationships, and don’t minimize corners on high quality. Additionally, know your “why.”
Developments change, however your core providing—your distinctive worth—ought to keep intact. Should you can combine artistic ardour with robust execution, the business will welcome you.
Are there any upcoming initiatives or occasions that you’re notably enthusiastic about and want to share with our viewers?
Mayur Agarwal: Completely! We’re gearing as much as launch Be Collectively Studio Season 2, which builds on the success of our first season.
This mission may be very near our hearts as a result of it celebrates collaboration, creativity, and togetherness by means of music. Season 2 guarantees recent expertise, distinctive musical experiments, and a deeper reference to audiences—each reside and on-line.
It’s a platform the place artists come collectively to create one thing actually particular, and we’re excited to carry these moments to music lovers all over the place.
Mayur Agarwal’s modern method at A’Stay Experiences is reshaping the panorama of leisure and artist administration.
His ardour for creativity and dedication to excellence make sure that A’Stay Experiences continues to ship unforgettable moments, solidifying its place as a pacesetter within the business and galvanizing future generations of artists.
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