Expensive Fellow Investor,
You may need seen throughout our website that The Motley Idiot UK has turn into an unbiased UK-owned firm, led by our long-standing UK group. Identical folks, identical rules, identical deal with serving to you turn into a greater long-term investor.
That half hasn’t modified. And it received’t.
However we did suppose this second referred to as for one thing else to alter: our title.
Not as a result of we’re changing into one thing totally different – however as a result of we would like the title on the door to higher mirror who we already are, and the type of investing expertise we imagine in.
Over the previous few months, we’ve been chatting with members and readers about what they worth most in us. And the message got here by way of clearly.
Preserve it clear. Preserve it trustworthy. No jargon. No hype. No hidden agenda. And please – not one of the “one more fintech startup” vitality.
We hear you.
We additionally know that names matter. They set the tone. They inform a narrative. And if we have been going to decide on a brand new one, it needed to really feel like us – not company, not generic, and undoubtedly not forgettable.
So we went searching for one thing with a little bit of historical past, a little bit of humour, and a little bit of British eccentricity.
That led us to an previous nursery rhyme you could keep in mind – the one about counting magpies:
“One for sorrow, two for pleasure, three for a lady, 4 for a boy…”
Much less generally recognized is what comes subsequent. In some variations of the rhyme, the twelfth magpie is alleged to deliver wealth.
And so, after a good quantity of debate, espresso, and debate…
We landed on our new title:
The Twelfth Magpie
It felt proper.
A bit irreverent. A bit unconventional. Rooted in a narrative. And a nod to the concept that investing doesn’t must be overly critical or unique – it may be open, human, and even a bit playful, whereas nonetheless being grounded in good judgement and long-term considering.
In some ways, it captures what we’ve at all times tried to be: independent-minded, barely unwilling to observe the group, and at all times on the aspect of particular person traders.
Or put extra merely: we’re right here that will help you navigate investing with readability, honesty, and a little bit of character alongside the best way.
That’s the spirit we’re carrying ahead.
Over the approaching days, you’ll begin to see The Twelfth Magpie seem throughout our website, emails and methods as we make the transition.
You’ll additionally begin to see your normal e mail newsletters come from our new e mail deal with and mailing methods. When you’ve got any questions in any respect about this, please don’t hesitate to contact us at [email protected].
All the pieces else stays precisely the identical. There’s only a new title on the door.
Once more, when you’ve got any questions in any respect, we’re at all times pleased to listen to from you.
Thanks for being a part of this with us. We’re genuinely enthusiastic about what comes subsequent – and glad you’re right here for it.
Mark Rogers
