Prepare for cheesecake prescriptions, ₹99 slices, and thrilling new flavors as we gear up for Nationwide Cheesecake Day!
Mumbai, twenty fourth July 2025: Candy Reality, the upscale dessert model from Insurgent Meals, is on a pleasant mission to sort out what it playfully dubs India’s Vitamin CC (Cheesecake) Deficiency — a whimsical situation that over a billion Indians would possibly simply discover relatable, particularly since so many have but to savor a slice of cheesecake.
In its newest cheeky marketing campaign, Candy Reality takes on the function of a unusual ‘Dessertologist’, diagnosing all the pieces from cravings to temper swings and people pesky dessert blues — all indicators pointing to a cheesecake scarcity.
Every order arrives with a enjoyable prescription envelope and a cheerful 10-day cheesecake “therapy plan” designed to make sure dessert lovers get their much-needed indulgence.
Nishant Kedia, Chief Advertising and marketing Officer at Insurgent Meals stated, “Cheesecake has usually been a misunderstood dessert in India — incessantly considered as one thing fancy or unfamiliar.
With this marketing campaign, we’re injecting a little bit of humor and mischief to spark curiosity and encourage individuals to provide it a attempt. Candy Reality has all the time been about trustworthy, indulgent desserts, and Nationwide Cheesecake Day is the proper alternative to share the love for this international favourite — one slice at a time.,”
To sweeten the deal even additional, clients can take pleasure in standard flavors like New York, Mango, Biscoff, and Blueberry for simply ₹99 a slice. Plus, they’re rolling out new “booster dose” flavors — Chocolate, Peanut Butter, and Tiramisu — priced at ₹129, giving followers much more scrumptious choices to get pleasure from.
The marketing campaign is at present dwell on Swiggy, Zomato, and its personal D2C platform – EatSure, spreading pleasure to over 354 cities throughout India.
About Candy Reality:
Candy Reality is a famend western desserts model beneath Insurgent Meals, the world’s largest Cloud Kitchen firm. Recognized for its decadent and pleasant dessert choices, Candy Reality has carved a distinct segment within the hearts of dessert lovers.
We satisfaction ourselves on delivering high-quality, irresistible desserts that provide a comforting and indulgent expertise throughout 330 areas PAN India
About Insurgent Meals:
Insurgent Meals is the world’s main web restaurant firm, house to manufacturers comparable to Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Candy Reality, Wendy’s, and extra.
With over 450+ kitchens throughout 70+ cities, Insurgent Meals has developed its full-stack expertise – Insurgent OS – by way of which a number of manufacturers are launched and scaled up in a really quick interval.
By means of the Insurgent Launcher, powered by Insurgent OS, the corporate has launched over 25+ manufacturers and expanded aggressively all throughout the nation.
Insurgent Meals at present operates 45+ manufacturers throughout a number of international locations – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the UK.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any means for the content material of this story.
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