India’s smartphone market continued its restoration within the July–September quarter of 2025, with shipments rising 5 per cent year-on-year by quantity and 18 per cent by worth — the best quarterly worth recorded, in response to knowledge from international media agency Counterpoint Analysis launched on November 3.
The revival was pushed by festive-season shopping for, improved shopper confidence, and aggressive retail reductions. Analysts famous a transparent shift in market technique from increasing cargo volumes to specializing in worth development, as extra shoppers upgraded to higher-end gadgets.
Premium phase drives document market worth
The premium smartphone class – fashions priced above Rs 30,000 grew 29 per cent year-on-year in shipments, considerably boosting the general market worth. The common promoting worth rose 13 per cent through the quarter, reflecting the increasing choice for premium merchandise.
Apple climbs into high 5 smartphone manufacturers
Apple achieved a serious milestone by coming into India’s high 5 smartphone manufacturers by cargo quantity for the primary time. The corporate now counts India as its third-largest iPhone market globally. Robust gross sales of the iPhone 16 and 15 collection, together with an encouraging begin for the newly launched iPhone 17, helped Apple seize a 28 per cent share of the premium phase by worth.
The iPhone 16 was essentially the most shipped system within the nation for the second consecutive quarter, displaying Apple’s widening attain past main metros to smaller cities, supported by increasing shops and versatile fee choices.
Samsung, Vivo and OPPO maintain momentum
Vivo (excluding iQOO) retained its place as India’s high smartphone model by shipments with a 20 per cent share, benefiting from its robust offline presence and success of its T-series fashions. Samsung adopted with a 13 per cent share, buoyed by stable demand for its Galaxy S and A collection and document gross sales of foldable gadgets.
OPPO (excluding OnePlus) additionally improved its standing via a wider product vary and stronger retail partnerships, bolstering competitors within the mid-range phase.
