- My Pahadi Dukan is a direct-to-consumer model providing genuine Himalayan well being and wellness merchandise, sourcing from 20,000+ farmers, SHGs, and cooperatives throughout 9 Himalayan states and Bhutan.
- The raised capital will probably be used for advertising and marketing, working capital, operations, and IT to scale the model’s attain and effectivity.
- The startup has acquired grants from HDFC Parivartan Scheme and the Ministry of Agriculture’s RKVY-RAFTAAR initiative and was felicitated by the Bhutanese Chamber of Commerce.
- To date, Inflection Level Ventures has invested over INR 800 Cr throughout 210+ startups.
Uttarakhand, 20 March 2025:My Pahadi Dukan – a direct-to-consumer model providing genuine Himalayan well being and wellness merchandise – has efficiently raised an undisclosed quantity in Pre- Seed funding via Inflection Level Ventures (IPV).
This funding will gas the model’s development by strengthening its advertising and marketing, working capital, operations, and IT infrastructure.
My Pahadi Dukan has established itself as a pacesetter within the Himalayan well being and wellness section, working intently with over 20,000 farmers, Self-Assist Teams (SHGs), cooperatives, and Himalayan households.
The model has a strong sourcing and distribution community for premium-quality produce from throughout 9 Himalayan states and Bhutan, delivery to over 29 international locations with 16,000+ orders fulfilled.
My Pahadi Dukan was based in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO).
With various experience in enterprise, finance, advertising and marketing, and expertise, the workforce is devoted to constructing a sustainable and scalable platform that empowers Himalayan farmers and delivers high-quality wellness merchandise to shoppers worldwide.
Mitesh Shah, Founder & CEO, IPV, says “Customers at this time are in search of authenticity, sustainability, and wellness-driven merchandise, and My Pahadi Dukan is on the forefront of this shift.
By bringing the richness of the Himalayas to city markets, they’ve constructed a model that not solely delivers high-quality, pure merchandise but in addition empowers native communities.
Their deep-rooted sourcing mannequin and dedication to sustainability align completely with IPV’s funding philosophy. We’re excited to help their journey as they scale and redefine the Himalayan well being and wellness market.”
What units My Pahadi Dukan aside is its dedication to authenticity, sustainability, and neighborhood empowerment. The model ensures 100% pure, high-quality merchandise whereas selling sustainable livelihoods in distant Himalayan areas.
By leveraging deep native connections and cutting-edge expertise, My Pahadi Dukan gives clients with an unparalleled Himalayan wellness expertise.
Himanshu Dua, CEO of My Pahadi Dukan says “At My Pahadi Dukan, we’re dedicated to bringing the best genuine Himalayan wellness merchandise to households throughout India and the world.
Our mission to introduce the richness of the Himalayas has been considerably strengthened by IPV’s unwavering help. Their steering via our pre-seed spherical has helped flip our imaginative and prescient into actuality.”
The startup has already garnered vital recognition, together with the HDFC Parivartan Grant via IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Authorities of India. Moreover, it was felicitated by the Bhutanese Chamber of Commerce, reinforcing its credibility and affect.
The Indian well being & wellness-focused meals and beverage market is projected to achieve $30 billion by 2026, rising at a CAGR of 20%. With rising client choice for pure and sustainable merchandise, My Pahadi Dukan is well-positioned to capitalize on this surging demand.
About My Pahadi Dukan
My Pahadi Dukan is a direct-to-consumer model providing genuine Himalayan well being and wellness merchandise, sourced from distant mountain areas.
The corporate works with native farmers, SHGs, and cooperatives to ship pure, high-quality produce to shoppers globally. It was based in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair.
About Inflection Level Ventures and Physis Capital
Inflection Level Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to collectively spend money on startups.
The agency helps new-age entrepreneurs by offering them with financial & experiential capital and connecting them with a various group of traders.
IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to spend money on Pre-Sequence A to Sequence B growth-stage start-ups. The fund has already deployed capital in two startups thus far, with a number of offers in superior phases of pipeline.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint won’t be accountable in any manner for the content material of this story.
| Are you an
Entrepreneur or Startup? Do you’ve got a Success Story to Share? SugerMint want to share your success story. We cowl entrepreneur Tales, Startup Information, Ladies entrepreneur tales, and Startup tales |
Learn extra Press Releases at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn
