ITC’s Aashirvaad model has launched “Aashirvaad Atta with Excessive Protein”. The innovation goals to satisfy each day protein wants extra simply for shoppers.
In keeping with the corporate, three rotis constituted of atta will fulfill 25 per cent of the each day protein requirement. The atta is a mix of wheat with soya, gram, and oats. Each 100 gm of atta will give 15 gm of protein, the corporate mentioned.
Flour costs vary from Rs 80–86 (1kg) and Rs 386–416 (5kg).
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The timing of the launch is ideal. Many manufacturers are launching multigrain and fibre-rich flours. Launched to capitalise on rising consciousness about protein consumption.
ITC shares registered delicate good points on Thursday, rising for the fourth session in a row.
The inventory gained as a lot as 0.7 per cent in intraday commerce to Rs 416 apiece on BSE.
At this stage, the inventory has declined about 14 per cent thus far this 12 months, underperforming the Nifty50’s 5.2 per cent rise. The Nifty FMCG has inched up 0.2 per cent throughout this era.
