- NOTO Ice Cream is a number one model providing – indulgent however wholesome ice lotions, disrupting the normal ice cream market.
- The funds raised will probably be used for pan-India enlargement, launching modern flavors, supporting advertising efforts, and upgrading infrastructure.
- NOTO Ice Cream was awarded “Product of the Yr” for Chocolate Mini Bites on the Channelier FMCG Awards in 2022.
- Thus far, Inflection Level Ventures (IPV) has invested over INR800 Cr throughout 210+ startups.
Gurugram, 20 Feb 2025 – NOTO Ice Cream, India’s main guilt-free ice cream model, has raised ₹15 crore in its newest funding spherical led by Inflection Level Ventures (IPV), with participation from JITO and Lets Enterprise.
The funds will probably be utilized for increasing into Tier 1 and Tier 2 cities, launching modern flavors and codecs for the summer season, supporting advertising on food-tech aggregators and quick-commerce platforms, upgrading infrastructure, and boosting model consciousness by experiences.
Based in 2019, NOTO Ice Cream has disrupted the ice cream business by providing indulgent, wholesome ice cream choices that don’t compromise on style.
With a mission to supply more healthy alternate options with out sacrificing taste, NOTO is quickly changing into a market chief within the good-for-you ice cream class.
The model can also be backed by well-known personalities reminiscent of John Abraham, Rannvijay Singha, and Kunal Bahl, who share NOTO’s imaginative and prescient of constructing guilt-free indulgence accessible to all.
NOTO was co-founded by Varun Sheth, a chef and serial entrepreneur with in depth expertise within the hospitality business, and Ashni Shah, a design and style fanatic with experience in advertising and operations.
Varun’s entrepreneurial journey started with 1Tablespoon, which pioneered the idea of sourdough pizzas in Mumbai, whereas Ashni’s background in artistic entrepreneurship helped set up her as a drive within the hospitality sector.
Vinay Bansal, Co-Founder, Inflection Level Ventures, says: “Well being-conscious shoppers usually wrestle between satisfying their candy cravings and adhering to a more healthy life-style.
The present choices usually compromise on style or dietary worth, creating a spot available in the market for actually guilt-free indulgence. NOTO ice-cream is fixing this downside with its distinctive flavours that don’t compromise on both style or dietary values.
At IPV, we’re drawn to the startup’s dedication to deal with an actual client want. Their imaginative and prescient to redefine desserts aligns with a lot of Indians, making it a scalable startup with significant impression.”
NOTO is operational throughout a number of cities together with Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, and is increasing aggressively into new markets reminiscent of Ahmedabad, Kolkata, and Lucknow.
The model is listed on meals supply platforms like Swiggy and Zomato, in addition to fast commerce platforms reminiscent of Zepto, Blinkit, Instamart and Flipkart.
NOTO stands out within the aggressive ice cream market by providing guilt-free indulgence with premium high quality components that guarantee no compromise on style. Its modern flavors and codecs, mixed with its deal with more healthy alternate options like low-calorie, low-sugar ice lotions, have made it a best choice amongst health-conscious shoppers. The model’s ethos, “Consuming, Not Dishonest,” resonates strongly with prospects.
Varun Sheth, Co-Founder & CEO, NOTO, says “At NOTO, Consuming, Not Dishonest is on the coronary heart of the whole lot we do – we serve desserts which can be guilt-free and stuffed with taste. This funding fuels our enlargement into Tier 1 and Tier 2 cities, paves the best way for extra NOTO-riously good improvements.
As we proceed to redefine the ice cream expertise, we’re excited to scale new heights. We admire IPV’s assist on this journey.”
NOTO Ice Cream has garnered important recognition, with notable achievements together with being awarded “Product of the Yr” for Chocolate Mini Bites on the Channelier FMCG Awards in 2022, being named “Most Beloved Model on Social Media” and “Prime Shopper Packaged Model” in 2023 by LBB x Nykaa, and receiving the title of “Greatest Vegan Ice Cream” for its Vegan Mango Raspberry taste on the Peta India Vegan Meals Awards in 2023.
The Indian ice cream market, valued at ₹228.6 billion in 2023, is projected to achieve ₹956 billion by 2032. With a shift in direction of premium, wholesome, and modern ice cream choices, the market is poised for important progress, pushed by increased disposable incomes and the growing penetration of fast commerce platforms.
About NOTO Ice Cream:
NOTO Ice Cream, based in 2019 by Varun Sheth and Ashni Shah, has turn out to be a pioneer within the wholesome ice cream class.
The model is thought for providing high-quality, modern, and health-conscious ice cream that doesn’t compromise on style, aiming to revolutionize the Indian dessert market.
About Inflection Level Ventures and Physis Capital
Inflection Level Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to collectively spend money on startups.
The agency helps new-age entrepreneurs by offering them with financial & experiential capital and connecting them with a various group of traders.
IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to spend money on Pre-Sequence A to Sequence B growth-stage start-ups. The fund has already deployed capital in two startups to this point, with a couple of offers in superior phases of pipeline.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint is not going to be accountable in any approach for the content material of this story.
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