Krishna Veer Singh, CEO & Co -Founder at LISSUN

An interview with Mr. Krishna Veer Singh, CEO & Co -Founder at LISSUN (Psychological Well being Platform)

In an period the place psychological well being consciousness is paramount, Mr. Krishna Veer Singh, CEO and Co-Founding father of LISSUN, stands on the forefront of innovation.

His platform is devoted to offering accessible psychological well being options, bridging the hole between expertise and wellness.

Are you able to share the inspiration behind founding Lissun and what motivated you to give attention to psychological well being?

Krishna Veer Singh: LISSUN was based in 2021 by Tarun Gupta and myself, Krishna Veer Singh, pushed by our shared private experiences with psychological well being challenges and our need to fill the obtrusive gaps we noticed within the psychological healthcare system.

We met whereas working at Uber and shortly bonded over our widespread values and ideologies. Each of us had confronted notable psychological well being struggles—Tarun’s daughter was born extraordinarily untimely and spent three months within the NICU, inflicting extreme nervousness for him and his spouse, whereas my son was identified with speech delay, which compelled us to maneuver cities and wrestle to search out satisfactory faculties and therapists.

After we sought options, we discovered there was no clear, specialised help obtainable to deal with our particular issues.

This realization made us conscious about how alarming the state of affairs was and what number of others had been going by means of related struggles with out the sources or area to deal with them.

 Throughout the second wave of COVID-19, lots of our shut associates began opening up about their nervousness and stress, which prompted us to take motion. We determined to create an answer that might assist folks really feel heard and supported, naming it LISSUN.

We went on to analysis extensively, consulting with docs and medical establishments to develop our platform.

Our imaginative and prescient is not only to create a enterprise however to normalize the dialog round psychological well being. We needed to determine a platform the place people may speak about their challenges with out feeling judged or unheard.

In the present day, LISSUN is a rising pressure, with over 75,000 lives impacted and greater than 100,000 psychological well being classes delivered, now serving 20+ cities throughout India.

Our mission to revolutionize psychological healthcare continues, and we’re decided to make LISSUN a family identify, making certain that psychological well being care is accessible, open, and a precedence for all.

What challenges did you face within the early phases of Lissun, and the way did you overcome them?

Krishna Veer Singh: Within the early phases of LISSUN, we confronted a number of challenges, each private and operational. One of many key hurdles was addressing the stigma surrounding psychological well being in India. Individuals had been usually hesitant to speak about their struggles or search assist because of the worry of being judged.

We needed to work arduous to create a platform that felt protected, welcoming, and non-judgmental. It required loads of awareness-building campaigns, outreach, and empathy to interrupt down these boundaries. We needed to persuade folks that psychological well being is simply as necessary as bodily well being, and looking for help ought to be normalized.

One other main problem was the shortage of infrastructure and high quality professionals. Psychological well being companies in India had been restricted, and the demand for certified therapists, counselors, and specialists was excessive.

We overcame this by constructing robust partnerships with trusted medical establishments, psychologists, and therapists to make sure that we had the precise crew in place to ship high quality care. Moreover, growing the tech infrastructure for our platform was no small feat.

Integrating digital instruments, creating an intuitive person expertise, and making certain knowledge privateness had been all priorities. We needed to be aware of the technological hole in some components of India, which meant providing each bodily and digital options—a phygital strategy that made psychological healthcare extra accessible.

Securing funding was additionally difficult, as many buyers had been skeptical about psychological well being in India. Nevertheless, after launching and demonstrating the affect of our work, we had been capable of increase the required funds by means of our persistence and dedication to our mission.

This monetary backing helped us scale and enhance our companies, permitting us to proceed making a distinction. Regardless of these challenges, our ardour, resilience, and the help of our rising crew have helped us proceed our mission to normalize psychological well being conversations and supply accessible care to folks throughout India.

How do you envision Lissun’s affect on psychological well being consciousness and accessibility in India?

Krishna Veer Singh: We at LISSUN should not simply targeted on providing psychological well being companies, however on driving a elementary shift in how psychological well being is perceived and accessed in India, by means of our dedication to the “6 As”: Consciousness, Acceptance, Anonymity, Entry, Affordability, and Assurance.

We intention to boost consciousness about psychological well being points, educating the general public and lowering the stigma that usually prevents people from looking for assist. Acceptance is a key a part of our mission, as we work to make sure psychological well being is considered as an integral facet of total well-being.

We emphasize anonymity, making certain that people really feel protected and guarded when looking for help. Our give attention to entry ensures that companies can be found to folks throughout the nation, no matter location, by means of each digital and bodily channels.

Affordability is important to our strategy, ensuring that psychological well being care is inside attain for all. Importantly, we offer assurance that those that flip to us will obtain high-quality care, personalised to satisfy their wants, making certain that each particular person feels heard, supported, and empowered to take cost of their psychological well-being.

How do you see the psychological well being panorama evolving within the subsequent few years, and what function will Lissun play in that evolution?

Krishna Veer Singh: At LISSUN, we’re deeply dedicated to addressing the rising psychological well being disaster in India, and we foresee enjoying a important function within the evolving psychological well being area within the coming years.

With the Indian psychological well being market projected to succeed in USD 62.86 billion by 2032, rising at a CAGR of 28.16% from 2024-2032, the demand for psychological well being companies will proceed to surge.

Near 60 to 70 million folks in India undergo from widespread and extreme psychological problems, and with India being the world’s suicide capital, the urgency for psychological well being intervention has by no means been clearer. Alarmingly, at the very least 50 million kids had been affected by psychological well being points earlier than the pandemic, with 80-90% of them not looking for help.

As psychological well being care turns into more and more necessary, LISSUN envisions a future the place we’re on the forefront of addressing this rising demand by offering complete, accessible companies.

By means of our big selection of choices, together with one-on-one remedy, group classes, webinars, and train-the-trainer packages, we’re already making strides in assembly the wants of people throughout the nation.

Notably, our specialised division, Sunshine by LISSUN, performs a pivotal function by providing companies tailor-made to kids with developmental and neurological challenges, comparable to speech remedy, occupational remedy, and behavioral remedy.

This specialised care, delivered by means of a phygital mannequin, integrates superior expertise with high-quality bodily infrastructure, making certain we are able to attain extra households with holistic care.

How do you make sure that Lissun stays user-centric in its choices and companies?

Krishna Veer Singh: We preserve a powerful give attention to suggestions and engagement, recurrently gathering enter from our customers by means of surveys, one-on-one interactions, and remedy classes. This helps us determine areas for enchancment and tailor our choices to deal with their particular issues.

Our crew of specialists, together with psychologists, therapists, and particular educators, collaborates carefully with customers to make sure our companies are personalised and efficient.

We additionally leverage expertise to reinforce the person expertise, making psychological well being companies simply accessible by means of our platform, each digitally and bodily.

Moreover, we be certain that our companies are versatile and inclusive, catering to numerous age teams and ental well being wants, from common remedy to specialised packages for youngsters with neurological and developmental challenges. This dedication to personalised, accessible care ensures we stay targeted on the well-being of these we serve.

What recommendation would you give to aspiring entrepreneurs seeking to enter the psychological well being area?

Krishna Veer Singh: For aspiring entrepreneurs coming into the psychological well being area, my recommendation is to deeply perceive the emotional and psychological wants of your audience. Psychological well being is a delicate area, and success hinges on constructing belief and offering real worth.

Deal with creating accessible, reasonably priced, and scalable options that deal with actual challenges. Collaborate with specialists, whether or not therapists or medical professionals, to make sure your choices are grounded in greatest practices.

It’s additionally essential to foster a tradition of consciousness and empathy inside your group, as psychological well being requires a compassionate strategy. Final however not least, be affected person; psychological well being initiatives take time to develop, and perseverance is vital to driving long-term change.

As we conclude our dialog, Mr. Singh’s imaginative and prescient for LISSUN highlights the transformative energy of psychological well being help, inspiring a future the place everybody can prioritize their psychological well-being.

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