It’s that point of the yr when gentle fills the spirit and the markets throughout the size and breadth of the nation. The Diwali season would not start with the ‘competition of lights’ alone, however spans weeks, beginning with Navratri — 9 days of festivities deemed auspicious in Hindu custom, with Dussehra marking the tenth day — after which festivals like Dhanteras.
This time round, Dhanteras falls on Saturday, October 18. As a pre-Diwali competition sometimes characterised by a rush of crowds in native markets — throughout cities, cities, and villages, Dhanteras presents a singular problem in 2025. Gold and silver charges have scaled a sequence of data, and counting, taking their year-to-date (YTD) returns to 65 per cent and 90 per cent, respectively.
Will that discourage the standard Indian client from making their valuable purchases this Dhanteras?
For the unversed, gold and silver are usually not the one sought-after gadgets on Dhanteras. In actual fact, the majority of volumes are recorded in classes like kitchenware — metallic utensils particularly — and customary home items like brooms.
Folks additionally flock to particular spices like coriander seeds whereas avoiding merchandise like sharp objects — particularly scissors and knives, black garments, and mustard oil, mentioned a homemaker in Bihar’s Arrah district.
So, much less gold and silver purchasing this yr?
In accordance with estimates by merchants’ physique CAIT and its jewelry wing, AIJGF, gold and silver purchases on the day of Dhanteras are anticipated to transcend Rs 50,000 crore. These ranges mark a major bounce from precise gross sales estimated at Rs 21,000-22,000 crore and Rs 2,500 crore in gold and silver in 2024.
This yr’s Dhanteras-related demand has risen in gold and silver cash, with a marginal decline in yellow metallic jewelry, in keeping with the findings of a joint survey by CAIT and AIJGF performed throughout main bullion markets.
Markets throughout the nation are witnessing large enthusiasm amongst shoppers, with a gentle stream of shoppers thronging marketplaces daily, in keeping with merchants.
“Resulting from record-high costs of gold and silver, middle- and upper-class consumers are more and more viewing stable cash as a most well-liked funding possibility, whereas the inclination towards heavy jewelry has lowered,” in keeping with Member of Parliament (Chandni Chowk) Praveen Khandelwal, who’s Secretary Normal of CAIT, and AIJGF Nationwide President Pankaj Arora.
Apart from, wedding-season prospects are exhibiting better desire for light-weight ornaments, they mentioned.
Gold and silver charges undergo the roof, over 1.5 occasions increased vs final yr
Gold and silver charges have surpassed Rs 1.3 lakh per 10 grams and Rs 1.7 lakh per kg ranges this yr, in stark distinction with Rs 80,000 per 10 grams and Rs 98,000 per kg final yr.
The steep charges have reportedly attracted numerous buyers to bullion markets this yr.
Bullion and coin purchases are anticipated to dominate festive shopping for between Dhanteras and Diwali this yr, mentioned Khandelwal.
The maths behind estimated Rs 50,000 crore gross sales in gold and silver
Assuming that every of the nation’s 5 lakh jewellers sells 50 grams of gold and two kilograms of silver, the full gross sales are poised to succeed in about 25 and 1,000 metric tonnes of the yellow and white metals, amounting to roughly Rs 32,500 crore and Rs 18,000 crore, respectively, defined Arora.
