Delhi, January 2025 – Sadak Suraksha Abhiyan 2025: “Parwah Karenge, Surakshit Rahenge”, spearheaded by the Ministry of Highway Transport and Highways (MoRTH) beneath the esteemed management of the Hon’ble Minister Shri Nitin Gadkari, culminated in a 4-hour telethon on twenty fifth January 2025.
This impactful public service consciousness marketing campaign addresses India’s street security disaster by selling accountable street behaviour and galvanizing collective motion.
This yr’s telethon featured a stellar lineup, together with Shri Nitin Gadkari, Shri Amitabh Bachchan, Shri Pankaj Tripathi, Ms. Samantha Ruth Prabhu, Shri Vikrant Massey, Ms. Navya Naveli Nanda, and Shri Prasoon Joshi.
Their insights and discussions offered a strong name to motion, inspiring hundreds of thousands to take possession of street security.
The core message of the initiative, “Parwah Karenge, Surakshit Rahenge,” underscores the significance of taking precautions to make sure everybody’s security on the roads. To amplify consciousness, the marketing campaign featured the launch of a collection of impactful public service bulletins with the themes of “Jaldi Mat Machao, Aaram Se Aao” and “Sadak Suraksha Pathshala.”
Shri Amitabh Bachchan takes the lead in these public service bulletins, lending his highly effective voice and affect to encourage folks to observe street security guidelines.
Shri Nitin Gadkari centered on the marketing campaign’s significance: “Highway security is one in all our nation’s prime priorities. India has the best variety of street crashes on this planet, with over 1.80 lakh lives misplaced yearly. Sadly, many of those are younger folks.
As per MoRTH, each hour, 55 crashes happen, and 20 folks lose their lives. These numbers present why initiatives like Sadak Suraksha Abhiyan are so vital. We should educate street security in faculties to construct accountable habits from a younger age.”
Bollywood legend Shri Amitabh Bachchan emphasised the significance of street security, stating, “Each life is valuable, and street security is extra than simply following guidelines—it’s about care, compassion, and accountability.”
He highlighted a surprising report that 20 lives have been misplaced each hour to street crashes, resulting in a tragic whole of 474 fatalities in simply at some point.
Urging people to take motion, Shri Bachchan confused that change begins with small steps, corresponding to addressing unsafe driving behaviour and fostering a tradition of accountability. Talking on the initiative, he highlighted the marketing campaign’s core pillars—Parwah (Care), Pahel (Initiative), Prayas (Effort), and Parivartan (Change)—which intention to encourage everybody to undertake accountable street behaviour. “Collectively, we will create safer roads and a brighter, safer future for all.”
As we navigate the roads, each choice we make can affect our security and the protection of others. We strongly consider that campaigns like Sadak Suraksha Abhiyan are essential as a result of they remind us of the straightforward reality – street security begins with private accountability.
We should all take accountability for our actions and make each journey safer. Collectively, we will create a future the place street security isn’t just a rule to observe, however a lifestyle.” – stated Puneet Singhvi, Chief Govt Officer-Network18 (Digital) & President – Company Technique, Network18 Media & Investments Restricted.
“Highway security isn’t only a rule to observe; it’s an ethical accountability that we owe to 1 one other. Each cautious choice on the street is a step in the direction of saving lives, nurturing compassion, and fostering a way of collective well-being.
By prioritizing consciousness and empathy, we will construct a future the place each journey is safer, and each life is valued.” – stated Pankaj Tripathi, Acclaimed Indian Actor identified for his outstanding performances in Bollywood and OTT.
Navya Naveli Nanda, Entrepreneur and Social Activist, shared her ideas: “In at present’s world, younger individuals are so occupied by cell phones whereas strolling on the roads that they usually don’t even discover a car approaching. Kids heading to high school or the workplace should be extra aware whereas strolling on the roads.
The youth should change their behaviour—fixed scrolling and the excessive music quantity may cause distractions, resulting in crashes. It’s time we prioritize our security and make acutely aware selections to guard ourselves and others on the street.”
Avinash Kaul, Chief Govt Officer, Network18 (Broadcast) and Managing Director, A+E Networks | TV18, remarked, “Sadak Suraksha Abhiyan 2025 has been a strong reminder that street security goes past guidelines—it’s about collective accountability.
Every of us has a task to play in making certain safer roads, whether or not it’s via aware driving or staying alert as pedestrians. By making considerate selections in our on a regular basis actions, we may also help create a safer future for everybody.”
This initiative additionally highlighted the significance of ‘Golden Hour’ as a window within the aftermath of a crash, the place quick medical consideration can imply the distinction between life and demise.
Inside the first 60 minutes, speedy intervention can stabilize a severely injured sufferer, stop additional issues, and dramatically enhance the probabilities of survival. Time really is on the centre of those essential moments.
Highway security isn’t just about following guidelines; it’s about making accountable selections that save lives. As accountable residents, we will create change—beginning with ourselves. Each considerate choice and each aware motion on the street could make a distinction.
Let’s work collectively to construct a future the place each journey is secure, and each life is valued.” – stated Vikrant Massey, Famend Indian Actor, Celebrated for His Versatility in Hindi Movies and Tv.
I did a film known as ‘U Flip’, and it’s an ideal instance of how one small mistake on the street can result in massive issues. The film reveals how simply issues can go mistaken, and that’s why it’s so vital for everybody to grasp the proper and mistaken whereas driving.
Highway security is about making good, accountable selections that may save lives.” – stated Samantha Ruth Prabhu, Indian Actress, Recognized for Her Work in Telugu and Tamil Movies.
The Sadak Suraksha Abhiyan 2025 telethon was broadcast reside on CNN News18 and throughout all its digital platforms.
It’s also obtainable to observe on YouTube at https://www.youtube.com/reside/xrMqoWES0jw
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint is not going to be accountable in any approach for the content material of this story.
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