phab Secures $2 Million in seed funding led by OTP Ventures, with Capri International, Sim&San, and angel traders
Mumbai, India – April 25, 2025 phab, a nutritionist-led snacking model, has raised $2 million in seed funding in a spherical led by OTP Ventures, with participation from Capri International, Sim&San regulation agency, and different angel traders.
The corporate plans to make use of the funds for progress capital, capex investments, staff enlargement, and strengthening each its on-line and offline presence throughout India.
phab was based by Gayatri and Ankit Chona—the duo behind beloved manufacturers like Hocco Ice Cream, Huber & Holly, and Hocco Eatery.
Launched in 2022, phab has shortly received followers for its high-protein, high-flavour snacks that convey collectively indulgence and actual dietary intent, proving that better-for-you can truly style phabulous.
The contemporary capital will gas phab’s ambition to construct a strong pan-India presence via a multi-channel technique throughout digital, fast commerce, normal and fashionable commerce, broaden the staff and manufacturing capabilities, and launch new product classes.
“This elevate marks an thrilling new chapter for phab,” stated Gayatri Chona, co-founder and the nutritionist at helm. “We’ve at all times believed that wholesome snacking ought to really feel joyful, indulgent, and sustainable—not restrictive.
For us, which means snacks which can be massive on protein and even greater on flavour, making it simple for folks to get the vitamin they want on daily basis. This funding permits us to spend money on innovation, scale with high quality, and proceed constructing snacks that individuals truly need to eat.
Having OTP Ventures on board means we get to be taught from people who’ve constructed, scaled, and reshaped classes. That type of perception is invaluable as we enter this subsequent section of progress.”
Ankit Chona, co-founder of phab and MD of Hocco, added: “At phab, we’re constructing greater than a product; we’re constructing a better-for-you snacking motion for contemporary Indian customers.
This funding helps us lay the inspiration to go deeper in fast commerce and digital, whereas additionally aggressively scaling offline throughout key markets.
We’re very excited to have traders like OTP and Capri who imagine deeply in our imaginative and prescient and are right here to help us for the long term.”
Suhail Sameer, founding accomplice at OTP Ventures, stated: “We’re massive believers of the Indian client story, and phab is precisely the type of model we love backing. It’s daring, it’s differentiated, and it understands that the way forward for snacking is purposeful, not fluff.
Gayatri and Ankit make a killer staff—mixing dietary experience with sharp enterprise instincts. We’re thrilled to be a part of this journey.”
The funding comes at a time when Indian customers are more and more demanding nutritionally balanced and flavour-forward snacking choices that assist bridge the huge protein deficiency in India however by no means sacrifice style for vitamin.
With its science-backed strategy, playful branding, and rising product portfolio, phab is well-positioned to steer the following wave of innovation within the well being and wellness F&B house.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any manner for the content material of this story.
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