An interview with Sangeet Paryani, CEO and Founding father of Superkicks
Within the dynamic world of sneaker tradition, Sangeet Paryani, CEO and Founding father of Superkicks, stands out as a visionary chief.
With a ardour for footwear and a eager understanding of market traits, he has remodeled Superkicks right into a go-to vacation spot for sneaker lovers.
On this interview, Sangeet shares insights into his entrepreneurial journey, the model’s revolutionary methods, and his imaginative and prescient for the way forward for sneaker retail.
What motivated you to start out Superkicks, and the way did you establish the hole within the sneaker market?
Sangeet Paryani: Superkicks began out of pure ardour. Again in 2018, sneaker tradition in India was rising, however entry to premium, genuine sneakers was nonetheless restricted.
We noticed individuals going by way of resellers or struggling to get their fingers on international releases. That’s once we realized there was a niche—India wanted a devoted area that wasn’t only a retailer, however a cultural hub for sneakerheads.
How has the sneaker business developed in recent times, significantly when it comes to client preferences?
Sangeet Paryani: It’s grown massively. Earlier, sneaker tradition in India was area of interest—now it’s mainstream. Individuals are extra conscious, they need unique collaborations, they usually care about storytelling behind a shoe.
There’s additionally a shift in how sneakers are worn—it’s not nearly streetwear anymore; sneakers are mixing into luxurious, workwear, and even ethnic suits.
Please inform us about Air.Wav and the way you got here up with the concept?
Sangeet Paryani: Air.Wav was born from our love for each sneakers and music. Music has at all times been intertwined with sneaker tradition, and we needed to create one thing that merges the 2.
The concept was easy—have fun creativity by giving artists a platform, whereas additionally tying it again to sneaker tradition in an genuine approach.
Inform us concerning the artist and the music monitor. What was the idea behind the marketing campaign?
Sangeet Paryani: For Air.Wav, we collaborated with artists who convey a singular sound and a powerful cultural presence.
On the coronary heart of the mission are three gifted rappers—RAK, Tienas, and Feni Fina—alongside visionary producers Dhiraaj and 3BHK, coming collectively to push sonic boundaries.
The idea is rooted in self-expression—simply as sneakers replicate private model, music is an extension of individuality.
We needed this mission to really feel contemporary, experimental, and true to each the artists and the tradition. The monitor is a celebration of linguistic variety, mixing English, Marathi, and Tamil, representing the completely different voices shaping India’s underground music scene.
Air.Wav is India’s first sneaker-store-led music mission, but it surely’s not about sneakers—it’s concerning the deeper intersection of music, trend, and subcultures.
At Superkicks, sneaker tradition has at all times been on the core of our ethos, and this mission is a tribute to that.
The Air Max line has lengthy been a staple in music scenes throughout the UK, US, and past, with deep roots in hip-hop, grime, and underground actions.
Launching Air.Wav on March twenty sixth—Air Max Day—felt like the proper solution to honor that connection, celebrating each the sneaker and the cultural moments it has impressed.
Are you able to share a number of the greatest challenges you confronted whereas constructing Superkicks?
Sangeet Paryani: Constructing one thing new in a market that’s nonetheless evolving isn’t straightforward. Getting international manufacturers to see India as a severe sneaker market was a problem within the early days.
Logistics, stock, and pricing have been additionally hurdles. However the greatest one was in all probability altering client notion—convincing folks that sneakers aren’t simply footwear, they’re a press release.
What methods do you employ to distinguish Superkicks from different sneaker retailers?
Sangeet Paryani: We don’t simply promote sneakers—we construct tradition. Superkicks isn’t about transactions; it’s about experiences.
We concentrate on storytelling, community-driven occasions, collaborations, and ensuring our shops really feel like an area the place sneakerheads and newcomers alike can have interaction with the tradition.
How do you method sustainability and moral practices inside your enterprise mannequin?
Sangeet Paryani: Sustainability is one thing we take significantly. From biodegradable packaging to banning plastic baggage in our shops, we’ve been making aware selections.
We additionally encourage clients to consider accountable consumption—whether or not it’s by way of upcycled collections or refurbishing outdated sneakers for these in want.
What function does expertise play in your operations and buyer engagement?
Sangeet Paryani: Tech helps us keep forward—whether or not it’s streamlining our on-line expertise, enhancing logistics, or creating participating digital content material.
Social media performs an enormous function in connecting with our group, and we’re at all times new methods to boost that interplay.
Are you able to talk about any memorable milestones or achievements for Superkicks since its inception?
Sangeet Paryani: Launching our first retailer was an enormous second, however past that, seeing how the group has grown is what stands out essentially the most.
Each profitable collaboration, each occasion that brings individuals collectively, each time we drop one thing and see actual pleasure—all of it looks like a win.
How do you envision the way forward for Superkicks within the subsequent few years?
Sangeet Paryani: We need to hold pushing boundaries. Extra shops, deeper group engagement, stronger collaborations, and perhaps even our personal product line sometime—who is aware of?
The objective is to maintain evolving whereas staying true to what made Superkicks particular within the first place.
What recommendation would you give to aspiring entrepreneurs within the retail and trend business?
Sangeet Paryani: Be affected person, be adaptable, and most significantly, be genuine. Tendencies will come and go, however constructing one thing actual takes time.
Perceive your viewers, keep linked to tradition, and by no means lose the eagerness that made you begin within the first place.
How do you keep linked together with your buyer base and incorporate their suggestions into your choices?
Sangeet Paryani: We pay attention. Whether or not it’s by way of social media, in-store interactions, or simply taking note of what the group is speaking about, we at all times hold our ears open. Our clients form Superkicks as a lot as we do, and that’s the way it needs to be.
As Superkicks continues to redefine the sneaker buying expertise, Sangeet Paryani’s dedication to high quality, group, and sustainability shines by way of. His journey exemplifies the ability of ardour and innovation in constructing a profitable model.
With thrilling plans on the horizon, Sangeet’s management guarantees to maintain Superkicks on the forefront of the sneaker business, inspiring the subsequent era of sneaker lovers.
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