Pune, September 04/09/2025: Sekel Tech has launched a pioneering Digital-to-Retailer Commerce Platform, the primary unified resolution constructed to satisfy the wants of right now’s retail atmosphere the place prospects more and more transfer fluidly from digital engagement to bodily buy.
Addressing a essential hole in retail expertise, Sekel’s platform strikes past the normal separation of on-line and offline channels, as a substitute recognising and optimising your complete buyer journey from digital discovery to in-store buy.
The brand new options launched by Sekel contains an inbuilt guarantee, return logistics, and repair request system.
This distinctive choice permits prospects to say and redeem loyalty factors effortlessly at model shops or on-line for merchandise and prolonged warranties. Service requests too might be booked digitally with a same-day response, including a brand new degree of comfort.
Sekel’s enhanced platform additionally empowers gross sales officers, sellers, and distributors to have interaction instantly with retailers and prospects via built-in conversations.
These conversations might be simply remodeled into actionable studies, routinely escalated to the correct stakeholders, making certain quicker decision, smoother gross sales coordination, and real-time stock monitoring finished with out the retailers having to pay any further price past what they already spend money on digital instruments.
Throughout its beta testing section, over 200 retail manufacturers adopted Sekel’s Digital-to-Retailer Commerce Platform, reporting vital enhancements within the high quality of retailer site visitors and the accuracy of promoting attribution.
Early adopters embrace main names in vogue, electronics, and specialty shopper items, underscoring the platform’s broad relevance and impression in remodeling retail efficiency.
As well as, Sekel Tech’s billing system is now totally built-in to digitally onboard distributors and retailers, providing an entire order-to-cash course of.
This permits manufacturers to dispatch merchandise instantly as soon as fee is made throughout the system. Retailers and distributors profit from real-time stock synchronisation, entry to on-line leads powered by Sekel’s hyperlocal tech stack, and seamless integration with main e-commerce marketplaces akin to Amazon and Flipkart, alongside their very own model web sites and bodily shops.
For retailers struggling to drive footfalls digitally, Sekel Tech’s system helps appeal to native prospects whereas additionally enabling them to add stock to model pages for market visibility.
This permits manufacturers to fulfil buyer orders on the identical day or throughout the subsequent day at no further price and thereby delivering a vital benefit in right now’s aggressive retail panorama.
Rakesh Raghuvanshi, Chief Govt Officer of Sekel Tech commenting on the launch of the brand new platform mentioned, “Our Digital-to-Retailer Commerce Platform is the primary to deal with the client journey as one steady expertise, not two disconnected channels.
By bridging the hole between on-line discovery and in-store buy, we’re enabling manufacturers to see – and affect – the complete path to conversion, delivering measurable leads to each buyer engagement and retailer efficiency.”
The platform is designed for seamless integration with present retail infrastructure, together with POS techniques, stock administration, and advertising and marketing platforms.
Its key capabilities embrace journey orchestration for a seamless buyer expertise from digital discovery to bodily buy, attribution analytics for full visibility of promoting ROI, AI-powered retailer site visitors optimisation to draw high-intent guests, and unified buyer profiles that supply a single view of buyer behaviour throughout all touchpoints.
Market analysis highlights the urgency of this innovation, with latest research revealing that 67% of shoppers analysis merchandise on-line earlier than finishing their purchases in bodily shops, but retail manufacturers lose visibility on £2.3 billion value of buyer journeys yearly because of the disconnect between digital advertising and marketing funding and in-store gross sales attribution.
By fixing this problem, Sekel Tech now allows full monitoring of the client journey from digital touchpoints to in-store purchases boosting certified retailer site visitors by 40% and providing real-time attribution to optimise advertising and marketing efficiency.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint is not going to be accountable in any manner for the content material of this story.
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