Though 63% of Indian households, round 213 million, are conscious of not less than one securities market product, solely 9.5%, or roughly 32.1 million households, actively take part within the markets.
The nationwide examine, carried out by Kantar, surveyed over 90,000 households throughout 400 cities and 1,000 villages, making it one of many largest surveys of its variety. It captured insights from buyers, non-investors, intenders, lapsers, and intermediaries to supply a complete image of the funding ecosystem.
City participation charges had been considerably increased at 15%, in contrast with simply 6% in rural areas. Delhi and Gujarat recorded the very best engagement ranges at 20.7% and 15.4%, respectively.
Nonetheless, even amongst those that make investments, solely 36% possess a excessive or reasonable stage of data about securities markets, underscoring the widespread want for higher monetary schooling.
Investor behaviour confirmed a powerful choice for capital preservation, with almost 80% of households prioritising security over returns. This conservative strategy prolonged to youthful demographics as properly, with 79% of Gen-Z households displaying risk-averse tendencies.The report recognized key limitations to funding, together with product complexity, lack of expertise, low belief, and concern of losses. Amongst non-investors planning to take a position inside the subsequent yr, frequent expectations included easier digital platforms, streamlined processes, relatable success tales, and decrease entry limitations.When it comes to schooling, social media, cellular apps, and TV or digital adverts emerged as probably the most most popular channels for studying about investments. Gen-Z respondents favoured short-form movies and reels, whereas older cohorts leaned in direction of articles, podcasts, and workshops. Throughout age teams, there was sturdy demand for monetary schooling in regional languages.
Consciousness and utilization of Sebi’s grievance redressal system had been restricted, although those that engaged with the platform reported almost 90% satisfaction with the outcomes.
Encouragingly, 22% of non-investors already conscious of securities merchandise indicated an intent to take a position inside the subsequent yr.
The report concludes that unlocking this untapped potential would require constructing belief in monetary programs, simplifying the funding course of, and increasing monetary literacy efforts, notably via regional language initiatives.
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