The collection brings highly effective conversations with Indians who’re redefining identification and ambition; the debut style entrepreneur episode options Sujata and Taniya of Suta.
Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim model, has launched its newest advertising and marketing initiative, It’s in Our Denims/Genes, on th September, at xxPM.
This podcast collection celebrates tales of ambition, identification, and satisfaction by partaking conversations with changemakers shaping India’s narrative on the worldwide stage.
The collection, which aligns with Spykar’s imaginative and prescient of youth tradition and self-expression, brings collectively trailblazers from numerous industries to share their journeys of staying rooted in heritage whereas adapting to a contemporary, ever-changing world.
Every episode highlights themes of resilience, authenticity, and ambition, showcasing people who’re weaving Indian identification into a material of world relevance.
In its first episode, the highlight shines on Sujata and Taniya, the sisters behind Suta, a model that has reimagined the saree for right now’s technology whereas empowering over 17,000 artisans throughout India.
Their story is one among mixing creativity and technique, custom and innovation, private ardour and social influence.
Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Existence Pvt. Ltd., mentioned, “At Spykar, style is about greater than denim—it’s about identification and the tales that join us.
By means of this podcast, we’re proud to function the journey of Sujata and Taniya. They’ve superbly represented the stability of heritage and modernity, and replicate the ambition of a brand new India that thinks world whereas staying true to its roots.”
Talking about their look within the episode, Sujata and Taniya, Co-founders of Suta, mentioned, “Suta has all the time been greater than a clothes label to us—it’s about making sarees easy, joyful, and related, whereas supporting the artisans who convey them to life.
Being a part of Spykar’s podcast feels particular as a result of it celebrates the identical values we imagine in: authenticity, storytelling, and the satisfaction of taking Indian traditions to the world.”
As a part of the episode, the Suta sisters additionally engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme.
The distinctive mix of conventional drape and modern denim mirrored each Suta and Spykar’s shared ethos of celebrating heritage whereas embracing fashionable expression.
With this initiative, Spykar cements its function not solely as India’s most interesting denim model but additionally as a storyteller for the brand new India—genuine, formidable, and globally related.
The upcoming episodes will function voices from numerous industries – know-how, meals, music, and start-ups, providing contemporary views and sparking significant conversations. Aimed toward younger entrepreneurs, college students, creatives, and denim fanatics, the podcast is designed to encourage those that are defining their very own paths in right now’s world.
Hyperlink to the podcast:
- YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01
- IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0
Keep tuned with Spykar’s Instagram and Youtube for upcoming visitor reveals behind-the-scenes snippets, bonus content material and many others.
The podcast has been designed for long-term engagement and is obtainable throughout in style platforms together with Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s main changemakers.
Disclaimer:- This story has not been edited by SugerMint employees and offered by the company. SugerMint is not going to be accountable in any approach for the content material of this story.
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