Key Highlights:
- The Baker’s Dozen launches its most accessible product but – the Zero Maida Donut Cake priced at ₹30/-. Will probably be simply accessible on fast commerce platforms and offline retail shops.
- The choco-filled donut cake is made with ZERO NASTIES and solely REAL INGREDIENTS. It has zero maida, and likewise doesn’t include palm oil, refined sugar, or synthetic colours.
- It comes with a free enjoyable sticker in each pack, making it successful with children and fogeys alike.
India-wide launch, seventh Could 2025: The Baker’s Dozen (TBD), India’s main artisanal bakery model, recognized for creating genuine and high quality baked items, is making a daring transfer with the launch of its all-new Zero Maida Donut Cake.
Priced at simply ₹30/-, that is TBD’s most accessible baked product to this point that brings collectively indulgence, well being and affordability with out compromising on substances or style. Hyperlink: https://www.instagram.com/reel/DJV0C-dK34Z/?igsh=cHZyYzdvNGh6Znh2
The Zero Maida Donut Cake is baked, not fried to delightfully mix the feel of donuts with the satisfying expertise of biting right into a cake.
The choco-filled deal with is created as the proper on-the-go or tiffin snack for health-conscious customers by eliminating palm oil, synthetic flavours and refined sugar – all this with out compromising on the flavour, style or high quality.
It’s the finest new alternative for moms who need a good wholesome product to fulfill their children’ candy cravings!
It is available in single-serve packaging, making it good for lunchboxes or handy on-the-go snacks. Moreover, including a contact of enjoyable, every pack comes with a enjoyable, complimentary sticker, making snack time extra thrilling for youths and guaranteeing a powerful recall worth amongst dad and mom.
The Indian bakery market was price $12.6 billion in 2023 and it’s anticipated to achieve $29.4 billion in measurement by 2032, reflecting a CAGR of 9.8%, in response to a examine performed by Analysis and Markets. On the similar time, city Indians are more and more in search of more healthy alternate options to historically processed baked items.
The Baker’s Dozen has all the time been within the “candy spot” – fairly actually. The model has already established itself on this area with its vary of sourdough breads, artisanal cookies, preservative-free truffles, capturing majority market share within the premium baking class.
With the introduction of the Zero Maida Donut Cake, The Baker’s Dozen seeks to reaffirm its place as a model that goals to create a tradition of honesty and excellence even with its easiest and most accessible of all merchandise.
Sneh Jain, Co-founder and Managing Director, The Baker’s Dozen, stated, “With the launch of the Zero Maida Donut Cake, the TBD goodness can be made accessible to a bigger market – as a result of why ought to they be held again from it?
Furthermore, shopper preferences are additionally evolving – moms are actively in search of more healthy snacks for his or her children, whereas adults are gravitating in the direction of on-the-go choices which can be tasty in addition to wholesome.
By introducing this product at an approachable value level of simply ₹30/-, all whereas staying true to our quality-first and no-nasties philosophy, we’re tapping right into a broader viewers and aiming to disrupt the bigger cake market.
Therefore, we predict this product to be a significant development driver aiming for annual revenues of INR 50-100 Cr within the subsequent 2-3 years, and are excited for everybody to strive it.”
“The Zero Maida Cake is our reply to the rising demand for more healthy, handy snacking choices.
With summer time approaching, we needed to create one thing particular that oldsters may be ok with giving to their youngsters as a tasty snack possibility with out compromising on diet in anyway,” defined Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen.
“It’s filled with wealthy flavours and the goodness of actual substances, good for a fast snack, tiffin addition as soon as faculty resumes or perhaps a mid-day deal with for working professionals – as a result of why ought to wholesome snacking and satisfying candy cravings be restricted by age?”
TBD has all the time disrupted the market constantly with its wholesome vary of baked merchandise, redefining business requirements.
Staying true to its ethos, the model has additionally taken important strides in the direction of sustainability by optimising its supply routes to scale back emissions and minimising carbon footprints, guaranteeing a extra eco-friendly provide chain.
By streamlining logistics and partnering with “Climes” to offset carbon emissions, TBD is making each supply a step in the direction of a greener future.
Past its presence throughout fast commerce, e-commerce platforms and etailers like Nature’s Basket, Reliance and DMart, TBD is considerably increasing its attain.
The Zero Maida Donut Cake will now be accessible throughout neighborhood kirana shops and offline snack retailers/ retail shops in Mumbai and Ahmedabad together with all fast commerce channels, making it simpler than ever to seize a healthful deal with on the go.
About The Baker’s Dozen
The Baker’s Dozen was based in 2013 in Mumbai by the husband-and-wife group of Sneh Jain and Aditi Handa, with the easy purpose of offering the town with high-quality bread.
In simply two years, they expanded to seven shops throughout the town, and throughout the subsequent three years, they commissioned a brand new 30,000 sq. ft. manufacturing facility close to Ahmedabad.
Right now, The Baker’s Dozen stands as India’s largest artisan bakery model, with a powerful presence in additional than 50 cities and a various product portfolio throughout segments.
The model maintains a streamlined sanitation and hygiene design in its manufacturing facility, geared up with top-class European gear and rigorous quality control.
With regular development since its inception, The Baker’s Dozen has turn into one of many main manufacturers within the bakery class for fast commerce and e-commerce companions similar to Blinkit, Instamart, Zepto, Huge Basket, and so on, and retail companions similar to Nature’s Basket, Namdhari, and so on.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint is not going to be accountable in any method for the content material of this story.
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