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Reading: The FTSE 100 is at document highs, however these shares nonetheless look low cost to me
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StockWaves > Global Markets > The FTSE 100 is at document highs, however these shares nonetheless look low cost to me
Global Markets

The FTSE 100 is at document highs, however these shares nonetheless look low cost to me

StockWaves By StockWaves Last updated: June 18, 2025 4 Min Read
The FTSE 100 is at document highs, however these shares nonetheless look low cost to me
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High quality at a cut price worth?A high-class operator

Picture supply: Getty Pictures

With the FTSE 100 buying and selling near document highs, among the UK’s largest corporations are beginning to look fairly costly to me.

As a long-term investor, I’m searching for shares with the potential to beat the market over lengthy durations. For me, that generally means following Warren Buffett’s instance and shopping for shares in good companies which can be briefly out of trend.

I reckon I’ve discovered two FTSE 100 shares that would match the invoice completely.

High quality at a cut price worth?

Sports activities trend footwear retailer JD Sports activities Vogue (LSE: JD.) has seen its share worth halve over the past two years. However the group’s income have risen over the identical interval. I believe there’s an actual likelihood the shares are actually just too low cost.

Since its flotation on the London Inventory Trade in 1996, JD Sports activities has constructed a fearsome status for progress via each retailer openings and acquisitions. The group now has greater than 3,300 shops worldwide, largely break up throughout the UK, Europe, and US.

Progress stumbled in 2021 when the pandemic hit retailer gross sales and the share worth hasn’t but recovered. Nonetheless, the group’s enterprise has continued to develop.

Gross sales rose by 10% to £11.5bn throughout the 12 months to 1 February 2025. Whereas adjusted pre-tax revenue fell by 4% to £923m attributable to rising prices, the enterprise nonetheless generated a pretty 18% return on fairness.

Some traders fear that JD Sports activities will lose market share as key manufacturers comparable to Nike give attention to promoting direct to shoppers. I can’t rule out that danger. However with the shares buying and selling on simply six instances 2025/26 forecast earnings, I reckon the shares are already priced for unhealthy information.

Analysts have a median worth goal of 114p on JD Sports activities shares – 50% above the share worth on the time of writing.

I believe this could possibly be time to contemplate investing. I have already got sufficient publicity to UK retail in my portfolio. But when I didn’t, JD Sports activities is certainly a inventory I’d contemplate.

A high-class operator

Bunzl (LSE: BNZL) is an organization I’ve admired for a lot of my time as an investor. This world enterprise provides hundreds of thousands of boring-but-essential objects comparable to cleansing merchandise and meals packaging to clients all around the world.

Bunzl shares have typically appeared costly to me, and I’ve one way or the other by no means invested. However that state of affairs might have modified, after the corporate issued a uncommon revenue warning in April.

Administration blamed the downgrade on softer demand in North America and issues rolling out a spread of own-branded merchandise. Bunzl’s share worth is now a 3rd decrease than it was firstly of the 12 months, however I believe the shares might now have fallen too far.

This inventory is now buying and selling on simply 13 instances forecast earnings, with a 3.2% dividend yield. These figures are unusually low cost for Bunzl. My analysis suggests the final time the enterprise traded at this valuation was in 2011.

My fundamental concern is that the issues highlighted in April might take longer to resolve than anticipated. To offset this danger, I would put money into levels, opening a small place initially.

Nonetheless, Bunzl is actively on my radar as a inventory to contemplate shopping for after I subsequent have funds accessible to start out a brand new place.

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