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Reading: The FTSE 100 reached an all-time excessive this week. Is it too late to take a position?
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StockWaves > Global Markets > The FTSE 100 reached an all-time excessive this week. Is it too late to take a position?
Global Markets

The FTSE 100 reached an all-time excessive this week. Is it too late to take a position?

StockWaves By StockWaves Last updated: July 20, 2025 4 Min Read
The FTSE 100 reached an all-time excessive this week. Is it too late to take a position?
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Contents
Nonetheless competitively pricedRising enterprise promoting for penniesValuation appears low cost

Picture supply: Getty Pictures

It has been a record-breaking week for the flagship FTSE 100 index of main blue-chip shares. The index hit a brand new all-time excessive.

Over the previous 5 years, the FTSE 100 has moved up by 43%. That kind of efficiency is spectacular for my part, given the mature nature of the businesses that usually make up the index. It clearly beats the five-year efficiency of the FTSE 250, a 25% achieve.

So, would possibly the index now be too costly to supply the potential for long-term reward if an investor was to place cash into it at the moment?

Nonetheless competitively priced

I don’t see the FTSE 100 as clearly overpriced.

The truth is, on many valuation metrics, it stays markedly cheaper than the equal US index, the S&P 500.

Stepping again from the index itself may assist provide some perspective. Sure, it’s attainable to “purchase the index” for instance by investing in an index tracker fund. However an alternate is looking round among the many 100 member firms that make up the index and seeing whether or not any of them individually seem to supply higher potential worth.

Rising enterprise promoting for pennies

For instance, one share I believe traders ought to think about is retailer JD Sports activities (LSE: JD).

Whereas the FTSE 100 has gone up 43% through the previous 5 years, it will have performed even higher had not JD Sports activities performed so poorly in that interval. The JD Sports activities share value has fallen 35% over that timeframe. The share now sells for pennies.

So, what’s incorrect right here that may assist clarify that decline?

One problem has been weak demand for merchandise produced by Nike, a key provider. A sequence of revenue warnings for the sports activities retailer has not helped enhance Metropolis confidence.

In the meantime there’s a danger that weakening shopper demand might see revenues and earnings fall. JD Sports activities has described the market as “risky” and its like-for-like gross sales fell 2% within the first quarter in comparison with the prior 12 months interval.

Nevertheless, it nonetheless expects total income development for the 12 months due to current acquisitions and store openings.

With large new retailers opening, equivalent to its greatest ever retailer at Manchester’s Trafford Centre, this appears to me like an organization that, removed from being on the ropes, stays firmly in development mode.

Valuation appears low cost

Excluding lease liabilities, the corporate is debt free. Final 12 months’s revenue earlier than tax and adjusting objects was £923m.

But the present market capitalisation of the FTSE 100 multinational is £4.3bn. On a price-to-earnings ratio foundation, that appears very low cost to me.

That doesn’t imply that the share value will essentially bounce again any time quickly. The dangers it faces stays substantial. It has usually regarded low cost to me over the previous couple of years, however has not but staged a giant restoration.

I take the long-term strategy to investing, although. On that foundation, I proceed to suppose there’s potential worth in JD Sports activities and another particular person FTSE 100 shares too.

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