Noida, ninth October, 2025: TO THE NEW not too long ago hosted a TechX Workshop, an initiative of NASSCOM Regional Council-NCR, on the Way forward for Video Evaluation with GenAI. The workshop was targeted on making video content material searchable & interactive with GenAI.
The occasion introduced collectively trade leaders, technologists, and GenAI fans to discover how synthetic intelligence is redefining the best way companies and shoppers work together with video content material.
The workshop featured a fascinating keynote by Manish Verma, Know-how Chief in Digital Media at Warner Bros Discovery, who shared his perspective on the evolving position of AI in media and its influence on platforms, content material, and consumer experiences.
This was adopted by a session from Lalit Khatter, Senior Accomplice Administration Options Architect at AWS, who demonstrated how Generative AI can automate advertising content material via the Amazon Bedrock Mannequin, enabling organizations to rework on a regular basis video belongings into reusable, structured codecs for smarter data sharing.
The ultimate session of the day was a dwell demo led by TO THE NEW’s Ankit Verma and Rishabh Sharma, who walked individuals via the method of constructing scalable, production-ready GenAI purposes utilizing RAG, vector search, and multi-modal fashions.
By way of these classes, attendees not solely gained insights into the way forward for video evaluation but in addition skilled first-hand how AI can flip advanced video libraries into searchable, interactive data methods, making video exploration so simple as a Google search.
Talking in regards to the initiative, Mr. Amit Verma, Head – Membership (North India), NASSCOM, mentioned, “NASSCOM via its numerous initiatives, goals to convey the tech group collectively on rising applied sciences like AI and evolving landscapes.
The Nasscom Regional Council-NCR, via the TechX workshop collection, brings pertinent tech subjects for hands-on exploration and studying.”
Expressing his views, Narinder Kumar, CEO & Co-founder, TO THE NEW, mentioned, “Collaboration with NASSCOM for this workshop reaffirms our shared imaginative and prescient of creating Generative AI sensible and impactful. At TO THE NEW, we see the way forward for video evaluation as a strong convergence of expertise and storytelling.
This workshop permits us to share our experience and reveal how GenAI could make video as straightforward to navigate as a Google search, bridging creativeness with real-world enterprise options.”
By mixing thought management with hands-on studying, the workshop has sparked momentum for the following wave of innovation in media and past. With this initiative, TO THE NEW reaffirmed its shared imaginative and prescient of creating cutting-edge applied sciences accessible to enterprises and professionals.
The workshop stands as a milestone in demonstrating how AI-powered video evaluation can unlock new enterprise alternatives and rework storytelling for the digital age.
About NASSCOM
Nasscom represents the voice of India’s $283 billion expertise trade, targeted on making India the worldwide hub for innovation and IT providers. At its core is the promise of creating expertise humancentric, enabling and enriching lives.
With 3000+ member corporations, from startups to multinationals, merchandise to providers, GCCs to engineering companies, our community spans the complete spectrum of the trade.
Nasscom is a purpose-driven affiliation that works with trade, authorities, and academia to place India as a trusted hub for merchandise, expertise, and influence.
About TO THE NEW
TO THE NEW is a digital expertise providers firm offering modern product engineering options to various industries throughout the globe. We design and construct digital platforms with Cloud, Knowledge, and AI as the principle pillars.
International analyst companies like Gartner, Forrester, Everest, ISG, and Zinnov have acknowledged TO THE NEW for its capabilities throughout Digital Engineering, Cloud, Media & Leisure Options, Knowledge & AI, and Digital Advertising and marketing.
Now we have additionally been acknowledged as a ‘Nice Place to Work’ consecutively for a few years and have a staff of 2200+ passionate ‘Newers’ unfold throughout India, North America, EMEA, SEA, and ANZ with our headquarters in Singapore.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint won’t be accountable in any method for the content material of this story.
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