Trump Meme Coin Issuer Plans $200M TRUMP Treasury

The issuer of the US President’s meme coin, Official Trump, plans to lift $200 million for a TRUMP treasury agency that might purchase up the struggling token.

That’s based on a Bloomberg report, which cited individuals aware of the scenario saying that Trump affiliate and promoter Invoice Zanker is main the trouble by way of the entity Battle Battle Battle LLC.

The enterprise might increase as a lot as $1 billion, however the effort remains to be ongoing and will not attain fruition, the report mentioned. 

TRUMP Meme Coin Struggles To Acquire Traction

The TRUMP meme coin was launched on the Solana blockchain on Jan. 17 this 12 months, simply days earlier than Donald Trump entered the White Home for a second time period. Its debut value was round $1.20, with the token’s worth surging shortly after launch. On the day, the crypto went on to set an all-time excessive (ATH) at $75.35.

However the meme coin has since slumped 89% from its document value. Information from CoinMarketCap exhibits TRUMP trades down 4.4% at $7.57 as of 1:10 a.m. EST. 

TRUMP value (Supply: CoinMarketCap)

Regardless of that, TRUMP remains to be up greater than 527% from its launch value.

TRUMP Creator Joins Rising Digital Asset Treasury Development

The plans to launch a digital asset treasury (DAT) agency centered on TRUMP is a part of a broader pattern that has seen corporations construct reserves in quite a lot of cryptos.

Essentially the most well-known of these corporations is Technique, which pioneered the pattern and holds billions of {dollars} value of Bitcoin (BTC). 

Different corporations have since joined the pattern. For instance, BitMine Immersion Applied sciences and SharpLink Gaming have began constructing reserves round Ethereum (ETH), the most important altcoin by market cap.

Treasury corporations centered on tokens like Solana (SOL), Dogecoin (DOGE), and others have additionally not too long ago entered the market.

Information from PitchBook exhibits that greater than 80 crypto treasury corporations have entered the market in 2025. Nonetheless, many of those digital asset treasury corporations have seen their valuations slip after the preliminary hype. 

Trump-Branded Pockets Plans Collapse

Earlier this 12 months, Battle Battle Battle LLC introduced plans to launch a “$TRUMP Pockets” in collaboration with the non-fungible token (NFT) market Magic Eden. The advertising and marketing had claimed that it was the official pockets for the TRUMP meme coin, and invited customers to affix a waitlist.

Nonetheless, Eric Trump publicly rejected the pockets on X, and mentioned that the mission was unauthorized. He additionally added that the Trump Group knew nothing in regards to the pockets.

This mission shouldn’t be licensed by @Trump. @MagicEden I’d be extraordinarily cautious utilizing our identify in a mission that has not been accepted and is unknown to anybody in our group. https://t.co/OovJGvGOkO

— Eric Trump (@EricTrump) June 3, 2025

Donald Trump Jr. mentioned {that a} totally different pockets, which might be the precise official pockets, can be launched by one other Trump-linked crypto enterprise, World Liberty Monetary.

World Liberty Monetary had reportedly despatched a cease-and-desist letter to Battle Battle Battle LLC over the “unauthorized use” of the Trump identify in that pockets mission. Zanker’s plans to launch the pockets had been then finally dropped.

In later interviews, Zanker tried to downplay simply how extreme the battle between the 2 corporations was. He known as it a “misunderstanding” and indicated that he’s nonetheless working along with the Trump household. 

Majority Of Tokens Nonetheless Managed By Trump-Linked Entities

The TRUMP token provide remains to be tightly managed. Solely round 35% of the crypto’s provide has been unlocked, based on Messari information. This places the token’s market cap at round $1.5 billion.

The remainder of the token’s 1 billion cash that may regularly enter circulation are largely held by entities linked to the US President and his household. 

Because the meme coin was launched, the Trump household has deepened its involvement within the crypto house. Along with the decentralized finance (DeFi) platform World Liberty Monetary, the Trumps are additionally concerned in crypto mining. 

Eric Trump’s enterprise capital agency acquired a stake within the decentralized predictions market platform Polymarket in a deal earlier this 12 months as properly. As a part of the deal, he’ll be a part of Polymarket as an adviser.

He’s additionally concerned with Metaplanet, the Japan-based Bitcoin DAT agency that holds 30,823 BTC on its steadiness sheet, making it the fourth-largest company holder of the crypto globally. 

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