Wagh Bakri Tea Lounge launches particular initiative to assist girls tea pluckers

6^th March 2025,Ahmedabad: Wagh Bakri Tea Group, a trusted title within the tea business for 133 years, celebrated Worldwide Ladies’s Day by launching a particular initiative ‘Cup of Goodness’ for supporting tea pluckers in North-East India, reinforcing its dedication to girls’s well being, hygiene and schooling.

Beneath the initiative, 5% of the full invoice at Wagh Bakri Tea Lounges shall be donated in the direction of a devoted fund geared toward enhancing well being and hygiene consciousness and supporting the schooling of tea pluckers’ kids. The marketing campaign will run for the subsequent 13 months.

Earlier, Wagh Bakri Tea Group run a pilot venture for the initiative, benefiting round 700 tea pluckers from tea gardens in Assam. Wagh Bakri Tea Group contributed Rs. 12 lakh raised via the initiative which had benefited the tea pluckers in Assam.

Commenting on the initiative, Vidisha Parag Desai, Director of Wagh Bakri Tea Group, stated, “At Wagh Bakri, we imagine in brewing optimistic change past only a cup of tea.

By this initiative, we goal to make a tangible distinction within the lives of tea pluckers, who type the spine of our business, by addressing crucial points associated to well being, hygiene and schooling.

The success of the pilot venture has bolstered our perception within the optimistic influence we are able to create, and we’re dedicated to persevering with this assist for the subsequent 13 months.

We’re additionally grateful to our prospects for his or her assist of the initiative and wish to reiterate that each cup of tea they devour at Wagh Bakri Tea Lounge is a cup of goodness.”

Kritanjali Kashyap of Bal Raksha Bharat NGO stated, “Tea pluckers face important challenges in accessing primary healthcare and hygiene amenities, and their kids usually lack instructional assets.

This collaboration with Wagh Bakri Tea Group will present much-needed assist and create significant alternatives for these communities. We’re grateful for this initiative and look ahead to its sustained influence.”

Launched on Worldwide Ladies’s Day, the programme will contact and enhance the lives of tea pluckers and their households, furthering Wagh Bakri Tea Group’s long-standing dedication to company social duty.

Wagh Bakri Tea Group helps a bunch of CSR initiatives specializing in areas reminiscent of girls’s empowerment, schooling, healthcare, and environmental sustainability, which have had a major influence on native communities.

Wagh Bakri Tea Group runs 50+ tea lounges throughout a number of cities, together with Ahmedabad, Bengaluru, Mumbai, New Delhi, Pune, and lots of extra.

By its newest initiative, Wagh Bakri Tea Group reaffirms its dedication to not simply serving high-quality tea but additionally uplifting the lives of those that make it doable.

Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint is not going to be accountable in any manner for the content material of this story.

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